Associate Director, Marketing Strategy - ASCVD
The ideal location for this role is the East Hanover, NJ site.
The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager.
This position will require 20-25% travel.
About the The Novartis ASCVD Therapeutic Area is looking for a marketer who will play a meaningful role in helping improve the lives of patients with ASCVD in the US.
Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives?The Associate Director, Marketing Strategy will support a Marketing Director in defining marketing strategy for a brand(s), including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US Organization.
Key o Reporting directly into a Director, Marketing Strategy, partnering closely with this Lead along with other Marketing partners, to ensure that the HCP Marketing Strategy and concepts are effectively orchestrated into customer-centric campaigns, tactics and experienceso Be accountable for partnering across Customer Engagement teams to align field strategy as part of the integrated HCP marketing plan and serve as a key collaborator with the Customer Engagement training and field leadership teams.
The base priority for this role is to focus on HCP audience to drive demand and brand differentiation, with longer term opportunity to focus on other customer strategies, including but not limited to consumer activation and practice expert education.
o Responsible for identifying, testing, and validating HCP messaging architecture, and creating assets for customers (e.
g.
, HCPs, system decision makers) within hospital institutions and systems, including field-delivered resources.
Responsible for execution and coordination of advisory boards and HCP promotional efforts at medical congresses.
This role will identify, share, and embed best practices across the Marketers to improve impact and build communities of practice on effective and impactful HCP marketing.
o Work effectively with Marketing Strategy Director and cross-functional teams (i.
e.
, Marketing Strategy team, Customer Experience & Optimization team, Data, Insights & Analytics team, Content Lab, and HCP Education Delivery team, Novartis Patient Support, Market Access) to develop a cohesive and integrated HCP marketing campaign and tactics, grounded in customer insight.
o Create engaging brand-centered content and concepts for adaptation into personalized and tailored experiences.
o Implement best in class marketing strategies that align to brand goals and improve business results.
Translate market data signals to actions that lead to behavior change.
o Effectively work in a competitive environment and develop key strategies within this market context.
o Work closely with sales leadership to identify gaps in customer needs and provides solutions to overcome barriers.
o Ensure integration with field-force (FF) activities and maintain regular updates with FF, Training and Sales Ops.
o Cultivate an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives.
#video# #400,300##/video# Recommended Skills Architecture Campaigns Confident And Emotionally Stable Consulting Customer Demand Planning Customer Experience Estimated Salary: $20 to $28 per hour based on qualifications.
The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager.
This position will require 20-25% travel.
About the The Novartis ASCVD Therapeutic Area is looking for a marketer who will play a meaningful role in helping improve the lives of patients with ASCVD in the US.
Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives?The Associate Director, Marketing Strategy will support a Marketing Director in defining marketing strategy for a brand(s), including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US Organization.
Key o Reporting directly into a Director, Marketing Strategy, partnering closely with this Lead along with other Marketing partners, to ensure that the HCP Marketing Strategy and concepts are effectively orchestrated into customer-centric campaigns, tactics and experienceso Be accountable for partnering across Customer Engagement teams to align field strategy as part of the integrated HCP marketing plan and serve as a key collaborator with the Customer Engagement training and field leadership teams.
The base priority for this role is to focus on HCP audience to drive demand and brand differentiation, with longer term opportunity to focus on other customer strategies, including but not limited to consumer activation and practice expert education.
o Responsible for identifying, testing, and validating HCP messaging architecture, and creating assets for customers (e.
g.
, HCPs, system decision makers) within hospital institutions and systems, including field-delivered resources.
Responsible for execution and coordination of advisory boards and HCP promotional efforts at medical congresses.
This role will identify, share, and embed best practices across the Marketers to improve impact and build communities of practice on effective and impactful HCP marketing.
o Work effectively with Marketing Strategy Director and cross-functional teams (i.
e.
, Marketing Strategy team, Customer Experience & Optimization team, Data, Insights & Analytics team, Content Lab, and HCP Education Delivery team, Novartis Patient Support, Market Access) to develop a cohesive and integrated HCP marketing campaign and tactics, grounded in customer insight.
o Create engaging brand-centered content and concepts for adaptation into personalized and tailored experiences.
o Implement best in class marketing strategies that align to brand goals and improve business results.
Translate market data signals to actions that lead to behavior change.
o Effectively work in a competitive environment and develop key strategies within this market context.
o Work closely with sales leadership to identify gaps in customer needs and provides solutions to overcome barriers.
o Ensure integration with field-force (FF) activities and maintain regular updates with FF, Training and Sales Ops.
o Cultivate an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives.
#video# #400,300##/video# Recommended Skills Architecture Campaigns Confident And Emotionally Stable Consulting Customer Demand Planning Customer Experience Estimated Salary: $20 to $28 per hour based on qualifications.
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